From  the Sahara

to the Highlands

Taranaki 190 Baselayer  - One top to take you through all seasons, all activities

Our trans-seasonal, multi-functional merino wool base layer  insulation works in both hot & cold climates. Combine our superfine merino wool base layer with another 190 merino wool baselayer, or a 260 merino wool midweight layer, or wear solo.  Our Taranaki merino wool baselayer has a UPF of 40+.

So whether you’re into hiking, biking, snow sports, water sports, backpacking, travelling, or just work in the great outdoors, your Taranaki 190 Merino wool T-shirt, Crew or Zipneck will take you out in comfort.

Mountain biking in summer

Hillwalking in winter

TeMata 260 Midweight layer  

Our TeMata 260 midlayer crews and zipnecks also provide a multi-functional heavier-weight option for layering, or wearing solo.

Kitakama Couloir, Japan.  Pic courtesy of i,cjw.  

Chris says: Your gear was a real lifesaver on that climb, brilliant stuff.

Erik - wild camping in the Ardennes

Merino, Merino-Possum and NZ Wool classic Crews & Zipnecks.

Casual gear for casual wear.

Merino-Possum!  

We also stock a range of merino-possum beanies, socks, gloves and scarves as well as pure merino beanies, socks, and neckgaiters

Naturally -  New Zealand!

Natural, eco-friendly, and sustainable Merino Base Layers, Mid Layers and Accessories from a supply chain that's ethically, socially, & environmentally responsible and transparent.

We also think our Taranaki 190 Superfine NZ merino wool base layer & TeMata 260 Fine NZ Merino wool base/mid layer ranges are the best in the world for softness, smoothness and durability - and so do our customers.

Our New Zealand merino base and midlayers are designed to be versatile and multifunctional.  In these tough times, paying out money for activity-specific gear doesn't make a lot of sense. With our gear, you can hike, walk, ride, run, ski - and go to work in it!

Andy, writing in Summit-up Mountaineering says: The Chocolate Fish brand has been forcing the outdoor world to stop and take notice... their products are manufactured from quality New Zealand merino, in NZ. Couple this with the outstanding quality control that leaves certain rivals standing still, and you’ve got a sure fire winner.

Viv Scott, Review in UK Climbing, says: The best base layers I've ever used by miles and already up there with my favourite take everywhere, everytime kit... Superb.

Round the World yachtswoman Katya Fearnley-Whittingstall told us: I'm doing the Fastnet this year and would rather wear an extra merino layer than a nasty smelly fleece. I really wish more yachties would wear merino; after a week without washing, the smells below deck from synthetics are plain horrid...!  Your company produces the best merino ever - I sailed across the north pacific in winter whilst wearing it, would have frozen to death without it!            

Mike Dann of PolarIce and Team ATP, winners of the 2006 Sony Polar Challenge, Review in Outdoors Magic, said: The first time I tried Chocolate Fish merino base layers was on an expedition to the Magnetic North Pole .... - they are fantastic!

Markus in Germany emailed to say: Your stuff really great. A convinced Merino-Fan, I've tested a lot (Icebreaker, Lundhags, Ortovox, Devold, Buff) and yours is Fantastic stuff !! Thanks a lot!